Pic courtesy of lotyloty
Article Marketing is just what you would imagine it is. Its marketing…using articles! The idea behind article marketing is to give yourself credibility in a specific area. Bloggers do it by submitting an article that they have written to an article directory where it will be displayed. An example of one of these Article Directories is EZine Articles which you should have come across at some point. Often, the directories will allow you to put a one-liner describing who you are. You’ll also get a free link back to your site. The reason that these directories even exist is because the articles you write provide value to readers for nothing; and if you’ve ever been to an article directory (chances are you have) then you would have seen the adverts plastered all over the site.
3 Reasons you should use Article Marketing
- Free exposure - The only thing this will cost you is your time and effort.
- High quality link back – Most of the time
the link back that you get from these article directories has a lot of clout, and as you might know, this means that the link is worth a lot to you. - You become an authority – If the content that you submit is of a high quality, and you do it enough, you can come to be considered somewhat of an authority on the subject and people will definitely visit your blog and listen to what you have to say!
I hope you’re convinced, because Article Marketing is quite big at the moment and taking advantage of it would be to your benefit. Its not as easy as it sounds…beware! Not only are there thousands of other bloggers with the same idea as you, but there are also quality checks and article reviewers; so you are going to have to submit your best quality stuff!
Useful Resources
As usual, here is a list of useful resources in the area of article marketing:
- Article Marketing 101 - A useful introduction to Article Marketing.
- EZineArticles – As I said earlier, one of the biggest article directories. Quality only!
- Why You Should Use Article Marketing – Another useful article!
